Top 5 Questions to Ask Your Corporate Videographer (Before You Waste a Dime)
Let’s get something straight—video content isn't optional anymore. If you’re running a business in 2025 and still treating video like a “nice to have,” you’re already behind.
But here’s the catch: not all videographers are created equal. Most are just button pushers with a fancy camera. You don’t need pretty. You need profitable. You need conversion. And to get that, you’ve got to ask the right questions before hiring anyone to point a lens at your business.
Here are the Top 5 Questions to ask your corporate videographer before you hand over a dollar- because your time, money, and brand are on the line.
1. “What’s your strategy to make this video drive revenue?”
Not views. Not likes. Revenue.
If their answer is full of buzzwords like “engagement” and “cinematic shots,” you’re talking to an artist, not a marketer. The right videographer thinks in terms of ROI. They understand storytelling, buyer psychology, and how to reverse-engineer content based on the stage of your funnel. If they can’t walk you through that, move on.
2. “How do you tailor videos for different platforms?”
Shooting a video is one thing. Making sure it hits on Instagram, LinkedIn, YouTube, and your website correctly? That’s another level. A real pro will know how to format and frame content for attention spans under 3 seconds and still get people to click, call, or buy. If they’re handing you one long video and calling it a day, that’s amateur hour.
3. “What data or results have your videos helped produce for other businesses?”
Ask for proof. Did their video increase conversions? Help close high-ticket deals? Drive traffic? You don’t care how pretty the lighting was, you care if it worked. If they don’t track results or can’t give you client outcomes, they’re just filming for fun. Your business deserves better.
4. “How will you help me stand out from my competition?”
The average buyer scrolls past hundreds of videos a day. If your video looks like everyone else’s, stock footage, generic voiceovers, and slow zoom-ins, you’ve already lost. You want someone who knows how to hook attention, break the pattern, and speak directly to your market’s pain points. Ask them what they do differently. Then see if it sounds like a template or a tailored solution.
5. “What happens after the video is delivered?”
This is the silent killer. A lot of businesses get a solid video...and then it just sits on their hard drive. Ask your videographer how they help distribute, repurpose, or advise on implementation. Strategy without distribution is wasted effort. The right partner helps you use the video, not just make it.
Final Thoughts:
You don’t need flashy, you need functional. You need the kind of video that doesn’t just “represent your brand,” but builds it. A tool that turns cold viewers into warm leads and leads into paying clients.
So ask better questions. Get better results. And stop wasting money on pretty videos that don’t pay you back.
